Executive Director

After receiving a degree from the University of Pennsylvania in Economics, I began a career on Wall Street. I later found my calling in the nonprofit sector, holding various financial roles in education-focused organizations. Over time I became aware of a devastatingly pervasive deficiency in the basic personal finance life-skills of my clients.

I decided to make it my mission to solve this problem through education. I began teaching and enhancing an adult basic financial literacy program created at Columbia Business School. I later developed my own program for adults with additional versions geared towards middle school, high school and college students and founded this nonprofit. 

Without the hard work and dedication of our executive and advisory boards and team of generous and supportive partner organizations, none of this would have been possible.

Thank You.

- Talia Senders

Our Team/Supporters

 
 
Nisha Bhalla Nisha received her undergraduate degree in Finance and Accounting from New York University and received her MBA from the Harvard School of Business. She is passionate about helping individuals reach their financial goals and has previously worked with individuals to educate them about financial literacy, financial planning and sound investment principles. Nisha currently works at Northwell as a Director in the Strategy and Business Development group. She is responsible for our individual financial life skills program.

Nisha Bhalla

Nisha received her undergraduate degree in Finance and Accounting from New York University and received her MBA from the Harvard School of Business. She is passionate about helping individuals reach their financial goals and has previously worked with individuals to educate them about financial literacy, financial planning and sound investment principles. Nisha currently works at Northwell as a Director in the Strategy and Business Development group. She is responsible for our individual financial life skills program.

Lauren King Lauren is a Certified Financial Planner TM with her Series 7 and Series 66 securities registrations. She has her BS in Applied Economics and Management from Cornell University and an MBA from the Tuck School of Business at Dartmouth. As a partner in a wealth management firm, she has been looking for an opportunity to share her expertise with those who are under-served by the traditional infrastructure. She leads up the development and administration of our youth and teacher training programming.

Lauren King
Lauren is a Certified Financial Planner TM with her Series 7 and Series 66 securities registrations. She has her BS in Applied Economics and Management from Cornell University and an MBA from the Tuck School of Business at Dartmouth. As a partner in a wealth management firm, she has been looking for an opportunity to share her expertise with those who are under-served by the traditional infrastructure. She leads up the development and administration of our youth and teacher training programming.

 
 
Judith Heller As the Assistant Vice President for Physician Recruitment at Northwell Health, Judith oversees physician recruitment for the Health System.  In addition, she is an adjunct professor at CUNY's Zicklin School of Business, teaching “Emerging Topics in Healthcare”.  Judith holds a Masters in both Public Administration and Business Administration.  She leads development for the organization.

Judith Heller
As the Assistant Vice President for Physician Recruitment at Northwell Health, Judith oversees physician recruitment for the Health System.  In addition, she is an adjunct professor at CUNY's Zicklin School of Business, teaching “Emerging Topics in Healthcare”.  Judith holds a Masters in both Public Administration and Business Administration.  She leads development for the organization.

Brynn Klein Brynn started out her career teaching in the NYC Public Schools after getting her Masters in Early Childhood and Elementary Education from NYU.  She was an editor of the Arts and Entertainment Law Journal while at Cardozo getting her J.D.  Her specialty is curriculum design and editing.

Brynn Klein
Brynn started out her career teaching in the NYC Public Schools after getting her Masters in Early Childhood and Elementary Education from NYU.  She was an editor of the Arts and Entertainment Law Journal while at Cardozo getting her J.D.  Her specialty is curriculum design and editing.

 
 
 
Dr. Lauren Rotko Lauren recently earned her PHD in social work from NYU with a focus on the stressors found in low-income communities.  Her specialty is curriculum design and editing.

Dr. Lauren Rotko
Lauren recently earned her PHD in social work from NYU with a focus on the stressors found in low-income communities.  Her specialty is curriculum design and editing.